What I’m about to share with you is the number 1 mistake grossly overlooked by many marketers and business owners when it comes to making more sales in your business.
And that is – Constantly Trying to Get New Customers
This is the one thing most people focus on. “Let’s just get more customers, let’s just get more customers and we’ll be okay.”
This is actually the least profitable way to grow your business because of customer acquisition costs.
See, it costs you time and money to make that first sale, doesn’t it? You’ve got to place ads, get leads, turn those leads into prospects, follow up on those prospects and hopefully turn them into customers.
You may also have to spend time answering their questions about your product and service before they actually buy anything from you.
It’s the hardest type to sale to make because you’ve got to work your ass off to win the buyer’s trust.
As a newbie or novice starting out, trying to sell your products and services for the first time, you’ll realise that most of your prospects will not buy on the initial contact.
And that’s ok.
What’s not ok is taking that “no” as something permanent and moving on to find your next “customer”. It’s both a disservice to yourself and your prospects.
I’m going to show you how by not doing that, you can actually start getting more customers to buy from you.
Instead of moving on to find your next potential costumer, why not spend the same amount of time (or less) providing a valuable and engaging follow-up?
Marketing research have shown time and again that most sales occur on the 7th follow up after the initial contact,
REGARDLESS of the industry you’re operating in. So that initial “no” you’re getting could mean…
- “I’ve still got some questions not answered”
- “I need more proof that your products can effectively help me”
- “How is your product better than Brand XYZ?”
Therefore, the success of your business depends on the ability of your follow-up to expose these hidden objections and answer them. The entire concept can be easily summarised into the 3 steps below:
- build a list of prospects and customers
- build a relationship with the list,
- and market to the list.
So How Do You Build a Relationship In Your Follow Up?
The easiest way to do this is to look through your product’s list of FAQs and send it in one of your follow ups.
Another super powerful way is to educate your prospects about his problem.
Let’s say you’re providing lead generation services. In your follow up sequence, you should be sending information on the best lead sources for your clients, or tips on the most effective tools for generating leads, etc. This helps to build trust and goodwill.
To make sure your prospects don’t get bored by your emails, vary the type of content your send them. Use a mixture of videos, blog posts, news reports, product demos, expert interviews and testimonials.
Don’t forget to put in your call to action at the end to invite your prospects to make a purchase.
How Often Should You Email Your Prospects a Follow-up?
Personally, my best results come from emailing once every 2 to 3 days, and once or twice a week after the 7th email.
Does This Mean That You’ll Have to Be Tied Down By Your Computer Every Day, at A Specific Time, Sending Out Emails and Tracking Every Follow-up Sequence Individually?
This is a common question that comes up quite regularly. If you’re struggling with this right now, you’re not alone.
Introducing the AUTORESPONDER service, a tool that lets you schedule all your follow up emails in advance. Dramatically improve your productivity and instantly leverage on your own past effort.
- set up unlimited number of follow-up emails that will be automatically sent out to your list for you at scheduled intervals pre-determined by you.
- drastically reduce your time spent on follow ups
- ensures that you’ll never get too busy or forget to build and maintain a positive relationship with your list consistently.
- make your work unbelievably stress-free since they’re not rejecting you directly, but your follow-up messages
- monitor the performance of every single follow up email and the responsiveness of each lead, so you can constantly improve your marketing.
- triple your productivity
Once you have an email list and follow-up sequence in place, you can even use it to selling more products to your existing customers literally by sending an email.
Repeat sales are the easiest sales to make since these people already trust you enough to give you their contact information and have bought from you previously.
This below is a Facebook ad campaign that ran from 10th to 18th February 2015, and consumed a total of $286.98.
RESULTS (17th March 2015): 25 leads, one $49.00 sale:
While spending $286.98 to generate a $49 sale may seem like a loss, check out what happened next on 21st February 2015 after the end of the campaign…
2 More Sales on 21st February 2015 and 28th June 2015:
These were sales generated from the follow up emails I’ve set up in advance. Notice that the dates were after the end of the ad campaign.
So by the end of about 4 months, the $286.98 in ad spending led to a total of 25 leads and 3 conversions worth a total of $2543, which was very close to a 900% ROI.
This wouldn’t have been possible without a follow-up sequence in place.
Now just imagine the results you can get if you were to send out your own automated follow-up emails to continue building a relationship and market to your leads.
- More opportunities to sell because you get to “ask for the order” more than once
- You get to build a relationship with your audience over an extended period of time
- Opportunities to sell OTHER products and services.
- Maximise your Return on Investment
I’d really love to see more entrepreneurs I speak with implement this strategy and share their results
But Just A Word Of Caution…
Trying to write your own emails requires copywriting skills. That will allow you to use the written word to persuasively influence your prospects to take action.
It took me about 3 years of learning and practice to become a decent copywriter, but we want to start getting you results RIGHT NOW.
Next, consistency is key to building a solid relationship with your prospects. You can’t just write 10 emails and be done. As you can see, I had at least 3 months worth of follow up.
You need at least 20 emails set up, ready to be sent out over a period of 90 days.
Even if you’ve gotten all 20 well written emails completed, there’s the technical challenge of trying load them onto your autoresponder correctly without messing up the formatting, schedule and timing.
It took me about another week or so of back and forth with technical support and watching video tutorials on Youtube to figure everything out by myself.
Lastly, pricing increases with list size. If you’re building a list, but neglect the part about sending follow up emails to form a relationship and marketing to your list, then you’re wasting money.
$15 per month may not be a big deal when you’re first starting out.
However, it can quickly get expensive as you continue on to 2,500 subscribers and don’t send out emails consistently to offer your products and services to your list.
You need to be sending out emails consistently to make back your return on investment.
The honest truth is that the average marketer that’s just got started with a home business while juggling a full time job will never be able to get to this stage in less than 3 weeks.
If you’re currently struggling with copywriting ability, staying consistent, and technical challenges, just as I have when I first got started…
…I’m happy to let you know that I’ve finally found the ultimate solution
This 21-Step Done-for-you System comes ready a variety of capture pages for you to turn your website visitors into leads, so you don’t have to fiddle with a single line of code or try to set up a website on your own.
Next, it contains 2 years’ worth of follow up emails, pre-written for you.
These emails will be will be sent to your prospects’ inbox daily without fail.
They are packed with nuggets of valuable information that help you build a solid relationship with your audience and make a variety of offers to them at the same time.
Drip, drip, drip… Your prospects will wait with anticipation for your daily emails, and you’ll never run out of things to say to your subscribers.
Finally, price remains the same no matter your list size.
Take a fully refundable test-drive of this system for only $49.
Steal my personal collection of email swipes containing some of the best email subjects and body copy, that's guaranteed to get your prospects opening your emails and devouring every single word.
Feel free to make edits to them or copy and paste it wholesale; I don't care. I only care that you start using them to get results, than letting them sit idle in your computer.
Just email your receipt to don [at] donovantan [dot] com and I'll take care of the rest.